Ashh Scrubs
A premium Shopify-powered e-commerce store offering luxury performance scrubs and medical apparel for healthcare professionals worldwide.
Project Overview
Ashh Scrubs is a premium medical apparel brand that set out to redefine what healthcare professionals wear. They wanted an online store that matched the quality and sophistication of their products - luxury performance scrubs that combine exceptional comfort, sophisticated style, and uncompromising functionality.
The founder had a strong vision: build a brand that makes healthcare professionals feel valued and stylish, starting with a digital experience that reflected that mission. They needed a full-featured Shopify store with seamless navigation, rich product pages, and a smooth checkout experience for their international customer base.
The Challenge
The biggest challenge was standing out in a competitive medical apparel market. Most scrub brands focus purely on utility - Ashh needed to communicate luxury, style, and comfort simultaneously while maintaining credibility with healthcare professionals.
The product catalog required extensive variant management - each style came in multiple colors, sizes, and fits (petite, regular, flare, jogger). We needed a Shopify architecture that could handle hundreds of SKUs with accurate inventory tracking, while presenting each product in a visually compelling way with lifestyle photography and size guides.
Our Solution
We built a fully customized Shopify Plus store with a premium, fashion-forward design language. The homepage features a full-width video hero showcasing the scrubs in motion, followed by curated collection sections (The Lace Edit, Denim On Call, Best Sellers) that tell the brand story while driving conversions.
Product pages include high-resolution image galleries with zoom, detailed size guides, color swatches, and customer reviews. We integrated Klaviyo for email marketing automation, Loox for photo reviews, and Shopify Flow for inventory and order automation. The site is optimized for fast loading across all devices with a mobile-first approach.
Results
Key Features
- Custom Shopify Plus store with luxury design language
- Full-width video hero with lifestyle storytelling
- Advanced product variant management (colors, sizes, fits)
- High-resolution image galleries with zoom functionality
- Klaviyo email automation for abandoned carts and flows
- Loox photo reviews and social proof integration
- Shopify Flow for inventory and order automation
- Mobile-first responsive design with fast page loads
- International shipping with multi-currency support
- Blog platform for brand content and SEO
Technology Stack
What the Client Said
"A+++ design and providing final work was a breeze"
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