Transparency

Company Facts

What our numbers mean, how they're counted, and what they don't include.

Metric Definitions

Every Number We Publish, Defined

Each figure below appears elsewhere on this site. This page defines exactly what it covers, so you can compare claims fairly.

100+ Projects Delivered

The total number of client engagements we have shipped since 2022, across all six of our service lines.

How we count it:
  • Counts every completed client engagement since our founding in 2022.
  • A project is counted once, even if it spans multiple service lines (for example, a website plus a mobile app for the same client).
  • Internal experiments and unpaid prototypes are never included.

50+ Happy Clients

The number of distinct client organizations that have at least one completed engagement with us.

How we count it:
  • Counts organizations, not individual contacts or projects.
  • Requires at least one fully completed engagement — prospects and in-progress work are not counted.

80+ Websites Delivered

Websites shipped under our website-development service line. This figure is a subset of the 100+ Projects Delivered.

How we count it:
  • Counts websites shipped under the website-development line only.
  • Subset of the 100+ Projects Delivered — it should not be added to that total.

30+ Apps Launched

Mobile apps accepted and publicly available on the Apple App Store or Google Play. This figure is a subset of the 100+ Projects Delivered.

How we count it:
  • Only counts mobile apps that passed store review and went live on the App Store or Google Play.
  • Subset of the 100+ Projects Delivered — it should not be added to that total.

20+ Software Projects

Custom software systems currently running in production, such as POS, inventory and ERP-class systems. This figure is a subset of the 100+ Projects Delivered.

How we count it:
  • Only counts custom software systems deployed and in production use at the client.
  • Subset of the 100+ Projects Delivered — it should not be added to that total.

98% Client Satisfaction

The share of completed engagements rated 4.5 or higher out of 5 by the client at handover.

How we count it:
  • Calculated from handover ratings collected on completed engagements.
  • An engagement counts toward this figure when the client rates it 4.5+/5 at handover.

10+ Team Members

Our current headcount of full-time engineers and designers.

How we count it:
  • Reflects current full-time engineers and designers — not historical or cumulative headcount.
  • Contractors and part-time collaborators are not included.

15+ Industries Served

The number of distinct client industries in which we have delivered at least one project.

How we count it:
  • An industry is counted once it has at least one delivered project.
  • Industries are grouped at the sector level (e.g., retail, healthcare, logistics).
Our Honesty Policy

What These Numbers Don't Include

  • Every figure on this page is reviewed quarterly, with corrections published here. Last reviewed: August 2026.
  • We do not count internal experiments, unpaid prototypes, or abandoned work in any published metric.
  • The service-line figures (80+ websites, 30+ apps, 20+ software projects) are subsets of the 100+ Projects Delivered total. They overlap and should not be summed.
  • If a number ever looks unclear, ask us — we'd rather show our working than hide behind a big figure.